See how product people in other industries practice their craft and employ the latest product development tools and frameworks.
Evaluate the impact of your work, validate opportunities efficiently, and ultimately build things people will use.
Develop new skills and learn how to manage product in different environments, from fast-paced startups to complex large enterprises.
HEAD OF STRATEGY AT BASECAMP
Through over 14 years at Basecamp, Ryan has designed features used by millions and invented processes their teams use to design, develop and ship the right things. These days he’s focused on strategy. That means understanding what his customers are trying to do so they can make the product more effective and coherent.
CO-FOUNDER & CHIEF STRATEGY OFFICER AT INTERCOM
Des Traynor is co-founder and Chief Strategy Officer at Intercom. He previously co-founded Exceptional (now a part of Rackspace) and as well as Contrast, a software design agency. Des’ role at Intercom covers many areas, including marketing, product strategy, customer support and customer education. Des is a renowned speaker, blogger and visionary on product strategy, and frequently represents Intercom when speaking at international conferences.
PRESIDENT & CEO AT THE RE-WIRED GROUP
Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful. Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges.
CHIEF PRODUCT OFFICER AT SEENIT
At Seenit, a company that creates user-generated video content for brands, Aurelie is in charge of building product strategy. She has previously held roles focused on revenue growth and onboarding for companies such as Spotify, Viadeo and Figaro Classifieds.
CHIEF PRODUCT OFFICER AT VARO MONEY
At Varo, a new digital banking app, John leads Product, Design, Data Science and Research. John previously held executive positions at TaskRabbit, Say Media and Dogster, where he was also a co-founder. He began his career as a software engineer at Travelocity.
PRODUCT PORTFOLIO MANAGER AT REDGATE SOFTWARE
Elizabeth specialises in products for highly technical markets, solving problems around engineering change management. She cut her teeth managing the enterprise platform under automotive, shipbuilding, and factory verticals at Siemens and now manages the portfolio at Redgate Software, a mass-market B2B company for Database DevOps.
FOUNDER & CEO OF BALSAMIQ
Peldi founded Balsamiq with the goal of giving Product Managers a wireframing tool that would help them better communicate with customers, designers, and developers. Peldi firmly believes that if your product is solid and remarkable, everything else comes easy.
CHIEF PRODUCT OFFICER OF BUSUU
On a mission to enable everyone on the planet to learn a new language, Antoine runs Product at busuu. A polyglot himself, he loves giving people superpowers through technology.
SENIOR PRODUCT MANAGER AT WORKDAY
Glen started his career as a software developer and like many bad programmers became a Product Manager! He has been “working” in Product Management for almost 10 years across a number of industries such Financials, CRM, Life Insurance, Sales Methodology, and Integrations.
DIRECTOR OF PRODUCT STRATEGY AT NETFLIX
At Netflix, Jen is primarily focused on Acquisition, but also moonlights on the Netflix Kids experience. It’s an unusual combination, but Netflix gives its PMs free reign to work on whatever they think are the biggest opportunities. Before Netflix, Jen worked as a PM at Symantec, eBay, and Yahoo!.
DIRECTOR OF PRODUCT AT CARTRAWLER
Deborah started her career in marketing and now manages product – evolving from selling what users want to create what users want. Over the last 2.5 years, Deborah has been responsible for establishing, evolving and growing product, design and tech at CarTrawler.
INDUSTRY is divided into three consecutive tracks — BUILD, LAUNCH, and SCALE — charting the entire product journey from concept to mass adoption. All Access ticket holders can attend an additional half-day Workshop.
Arrive early to join other All Access ticket holders in this challenging 4-hour workshop with Jobs-to-be-Done co-architect, Bob Moesta.
The Jobs-to-be-Done framework is a tool for evaluating the circumstances that arise in customers’ lives. Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do.
In this Workshop, you will:
A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth environment is another thing entirely. In this talk, Des will outline how innovators should be thinking about building a product when scaling a company.
In this fireside chat, we’ll dig in with Peldi on the differences between building product… and building products that people actually love, want, and need.
And one more TBA …
In this fireside chat, we explore a concept that asserts that there is an oversupply of innovation and technology and that consumers simply don’t know how to fit all of it into their lives. But by focusing on the jobs-to-be-done that consumers have, we can create better products and entirely new business models.
We can all see a brighter future in Lean, Jobs-to-be-Done, and techniques to focus on real value and feedback loops above pumping out new capabilities. Yet many times, these efforts get dragged back to the irresistible concept of a ‘feature.’ What is it that makes features so appealing, compared to problems or outcomes?
Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? Glen will be discussing insights into why people make decisions, what motivates them and looking at how we can leverage this thinking in order to build better, more engaging, products for our users.
What happens when a company grows… and the products expand? As a product leader, what are you to do when you’re faced with creating a product strategy from scratch? In this talk, Aurelie shares tips, tricks, and general advice on defining a product strategy from the ground up.
Multiplying app revenue by understanding the subscription equation, with case studies of experiments which both succeeded and failed.
Did you know that early renaissance philosophy has more to do with product management than you might think? In this talk, John will recall how four overarching themes taught to him in college philosophy classes actually extend into product management — and how the implementation of those themes can make the products and apps that we build almost “God-like.”
Ryan will step through the specific tools and practices that Basecamp uses to consistently hit deadlines and ship major improvements to their massive customer base. The talk will cover how Basecamp’s teams define projects, track uncertainty, stay focused, and handle difficult decisions along the way.