Workshops - Industry

Workshops

2020 INDUSTRY WORKSHOPS

DEEP-DIVE WITH PRODUCT EXPERTS.

INDUSTRY workshops, for Conference Plus pass holders only, will take place on Monday, March 9th, one day before the main conference begins. Please keep in mind that these sessions will sell out. Visit our travel page for more information on workshop locations.

Option 1: Product Strategy: Defining Your Strategy, Tactics, Metrics & Roadmap

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GIBSON BIDDLE

FORMER VP OF PRODUCT AT NETFLIX

In 2005, Gib joined Netflix as VP of Product, helping the company grow from one to nearly 20 million subscribers.  In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today, Chegg engages 15M students/year and has a market cap of $4.5 billion. Gib is now an adviser for multiple consumer tech companies, is a guest lecturer in entrepreneurship at Stanford, and gives product leader talks and workshops around the world.

OVERVIEW

This workshop focuses on helping product leaders develop their company’s overall product strategy, and to define the product strategy for each “pod” within larger product organizations. The workshop has a highly interactive, step-by-step approach which introduces different tools, models, and frameworks, followed by the application of these ideas to companies and products that product leaders know well.

Option 2: Using Games & Game Design for Product Engagement

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JOHN ROMERO

GAME DEVELOPMENT ICON

John Romero is an award-winning game development icon whose work spans over 130 games, 108 of which have been published commercially. Romero is the “father of first person shooters” having led the design and contributed to the programming and audio design of the iconic and genre-defining games DOOM, Quake, Heretic and Hexen.

OVERVIEW

This entertaining gamification-focused workshop put on by legendary game designer, John Romero, will enable attendees to expand their horizons and learn the core concepts necessary to understand the process of game design, experiment with a variety of game design methodologies and, finally, apply these methodologies to their products through hands-on exercises. Perfect for not just gaming products, but any products where gamification and user engagement is critical.