Workshops - Industry

Workshops

INDUSTRY WORKSHOPS

DEEP-DIVE WITH PRODUCT EXPERTS.

INDUSTRY Workshops, for All Access pass holders only, will take place on Monday, April 15th, one day before the main conference begins. An additional Workshop option will be announced soon — current registrants will be given an opportunity to switch if they wish, while spots remain.

Please keep in mind that these sessions will sell out.

AFTERNOON SESSIONS (1PM – 5PM)

Option 1: Dan Olsen

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Option 2: To Be Announced

Option 1:How to Achieve Product-Market Fit

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DAN OLSEN

PRODUCT MANAGEMENT CONSULTANT & AUTHOR OF THE LEAN PRODUCT PLAYBOOK

Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.

How to Achieve Product-Market Fit

In this workshop, Dan Olsen will share his 6-step Lean Product Process for how to iterate your way to product-market fit from his bestselling book The Lean Product Playbook. The workshop starts with how to understand, define, and prioritize customer needs. You will learn how to formulate your value proposition to ensure your product is differentiated from the competition. You’ll also learn how to define and build an MVP prototype to test your value proposition with customers. The workshop will also explain how to translate what you hear from customers into actionable learning so you can rapidly iterate and improve your product. Workshop concepts will be illustrated via real world case studies and class exercises.