Workshops - Industry

Workshops

INDUSTRY WORKSHOPS

DEEP-DIVE WITH PRODUCT EXPERTS.

INDUSTRY workshops, for All Access pass holders only, will take place on Monday, April 15th, one day before the main conference begins.

If you purchased your ticket before the announcement of all three workshops,
you may switch your workshop selection, while spots remain.

Please keep in mind that these sessions will sell out.

Visit our travel page for more information on workshop locations.

MORNING SESSIONS (8AM – 12PM)

Option 1: Dan Olsen

Option 2: Ash Maurya

Option 3: Jonathan Courtney

AFTERNOON SESSIONS (1PM – 5PM)

Option 1: Dan Olsen

Option 2: Ash Maurya

Option 3: Jonathan Courtney

Option 1: How to Achieve Product-Market Fit

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DAN OLSEN

PRODUCT MANAGEMENT CONSULTANT & AUTHOR OF THE LEAN PRODUCT PLAYBOOK

Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.

How to Achieve Product-Market Fit

In this workshop, Dan Olsen will share his 6-step Lean Product Process for how to iterate your way to product-market fit from his bestselling book The Lean Product Playbook. The workshop starts with how to understand, define, and prioritize customer needs. You will learn how to formulate your value proposition to ensure your product is differentiated from the competition. You’ll also learn how to define and build an MVP prototype to test your value proposition with customers. The workshop will also explain how to translate what you hear from customers into actionable learning so you can rapidly iterate and improve your product. Workshop concepts will be illustrated via real world case studies and class exercises.

Option 2: Love the Problem

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ASH MAURYA

AUTHOR, CREATOR OF LEAN CANVAS, FOUNDER OF LEANSTACK

Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold-out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory.

Love the Problem

Most products fail, simply because we build something nobody wants. This begs the obvious question: Why does this happen and how do you build what customers do want? Traditional approaches like surveys, focus groups, and even directly asking customers don’t work because customers themselves often don’t know what they want.

In this workshop, you’ll learn a systematic approach to uncover problems worth solving and turn them into solutions your customers cannot refuse.

Option 3: A Framework for Better (and Faster) Product Decision Making

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JONATHAN COURTNEY

CO-FOUNDER OF AJ&SMART

Jonathan will host an interactive session where he’ll bring you through the actual processes and exercises he uses with clients to help them get started and gain momentum to solve problems, fast. After the exercise Jonathan will give some advanced facilitation tips to help you get the most out of these exercises when you run them with your team.

A Framework for Better (and Faster) Product Decision Making

Jonathan will host an interactive session where he’ll bring you through the actual processes and exercises he uses with clients to help them get started and gain momentum to solve problems, fast (spoiler: the Design Sprint).

After the exercise, Jonathan will give some advanced Design Sprint facilitation tips to help you get the most out of these exercises when you run them with your team.