Agenda - Industry

Agenda

AGENDA SO FAR

MONDAY, MARCH 9th

INDUSTRY WORKSHOPS

1:00PM to 5:00PM

INDUSTRY workshops, for Conference Plus pass holders only, will take place on Monday, March 9th, one day before the main conference begins. Visit our travel page for more information on workshop locations.

OPENING PARTY & EARLY REGISTRATION (Sponsored by Pendo)

7:00PM @ Opium

Those who arrive early can join us and our friends Pendo for a few drinks and a chance to register early. Look forward to meeting attendees from around the world in a unique setting.

TUESDAY, MARCH 10th Doors Open @ 8:00AM

CUSTOMER OBSESSION: SATISFYING THE UNSATISFIABLE VIA CONSUMER SCIENCE

GIBSON BIDDLE FORMER VP OF PRODUCT AT NETFLIX

Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways. Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques. Gib will illustrate these tactics using examples from Netflix, then, put the techniques into practice with a highly interactive, modern-day Netflix case.

BIO

In 2005, Gibson Biddle joined Netflix as VP of Product. In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today, he’s an adviser for multiple consumer tech companies and teaches entrepreneurship at Stanford.

GAME DESIGN & TODAY’S MODERN PRODUCTS

JOHN ROMERO GAME DEVELOPMENT ICON

In this fireside chat, we’ll learn from legendary video game designer why video game design isn’t just for video games. Video game design now touches products of all kinds — including modern business applications.

BIO

John Romero is an award-winning game development icon whose work spans over 130 games, 108 of which have been published commercially. Romero is the “father of first person shooters” having led the design and contributed to the programming and audio design of the iconic and genre-defining games DOOM, Quake, Heretic and Hexen. Romero is also was also one of the earliest supporters of eSports and a current competitive DOOM and Quake player. To date, Romero has co-founded eight successful game companies including the likes of id Software. He is considered to be among the world’s top game designers, and his products have won well over 100 awards. Romero most recently won a Lifetime Achievement award at the Fun & Serious Games Festival in Bilbao and the Legend Award at 2017’s Develop: Brighton. One of the earliest indie developers, Romero began working in the game space in 1979 on mainframes before moving to the Apple II in 1981. He is a completely self-taught programmer, designer and artist, having drawn his inspirations from early Apple II programmers.

A CONVERSATION ABOUT STRUGGLE

SHELLYE ARCHAMBEAU STRATEGIC ADVISOR & BOARD MEMBER AT NORDSTROM & VERIZON

Sometimes, it’s easy to get caught up in the minutae of tasks we must complete as product people. But sometimes, a major struggle or challenge hits — and it tears our world apart. In this fireside chat, we’ll discuss how to address challenges and struggles in our work with Shellye Archambeau, a technology executive who led one of the most incredible Silicon Valley turnarounds you may have never heard of.

BIO

Currently, Ms. Archambeau is Board Director of Nordstrom, Inc, Verizon, Inc, Roper Technologies Inc, and Okta, Inc,. Ms. Archambeau also became an Advisor to the Royal Bank of Canada, Capital Markets, earlier this year. Previously, Ms. Archambeau led one of the most stunning Silicon Valley turnarounds many have never heard of — accepting the role of CEO at a failing tech company months away from bankruptcy and turning it around into a company that employs 1,200+ and is valued at several hundred millions of dollars. Her story was recently chronicled on Reid Hoffman’s popular podcast, Masters of Scale. Ms. Archambeau has received numerous awards and recognition throughout her career — including being named one of the 46 Most Important African-Americans In Technology by the Business Insider, ranking at #11.

HOW TO LEAD IN PRODUCT MANAGEMENT

ROMAN PICHLER PRODUCT MANAGEMENT EXPERT AT PICHLER CONSULTING LTD

Leading stakeholders and development teams is notoriously challenging for us product people: We need the individuals’ buy-in and support, but we lack the power to tell them what to do. This talk shares proven leadership practices that will help you align and guide people, thereby maximising the chances of reaching product success.

BIO

ROMAN PICHLER is a product management expert specialised in digital products. He has more than 15 years experience in teaching product managers and product owners, and in helping companies build a successful product management organisation.​ ​Roman is the author of three books, including Strategize: Product Strategy and Product Roadmap Practices for the Digital Age and Agile Product Management with Scrum, and he writes a popular blog for product professionals.​ ​As the founder and director of Pichler Consulting, Roman looks after the company’s offerings. This keeps his product management practice fresh and allows him to experiment with new ideas.

POWERFUL PRODUCT POSITIONING – HOW TO MAKE YOUR MARKET WORK FOR YOU

APRIL DUNFORD CEO AT AMBIENT STRATEGY

Positioning can make or break a new product, yet it rarely gets the attention it deserves. In this talk, I’m going to outline a product positioning process that will shine a spotlight on your product’s best features. I will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.

BIO

April Dunford is an executive consultant, speaker, and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career running Marketing, Product and Sales teams at a series of successful startups. www.aprildunford.com

BECOMING A PRODUCT LEADER

LOUISE BERNSTEIN GROUP PRODUCT MANAGER AT HUBSPOT

What does your team need from a product leader? Product Managers tend to be self-starters, confident, and don’t like to be micromanaged. Whether a mentor or manager to others, this talk will cover how to lead a team so it becomes greater than the sum of its parts, and they grow their individual impact at the same time.

BIO

DATA IS A HAMMER, SCIENCE IS CARPENTRY: EVOLVING FROM DATA-DRIVEN TO SCIENCE-DRIVEN PRODUCT DEVELOPMENT

DONAL MCMAHON GROUP MANAGER FOR DATA PLATFORMS AT INDEED

Building great technology products is difficult — scaling them presents even more challenges. The sheer amount of data now available can help with decision making for your products, and many companies are striving to be more data-driven. Data is only the start of the solution. Without a consistent process for consuming this data and deriving meaningful insights, you can end up with lower quality decisions. Teams can become distracted by the noise of large quantities of data and miss vital information. Thankfully, you can rely on scientific principles to refine and scope your use of data; so that you’re asking the right questions at the right time in search of meaningful answers that will help you improve your products. In this talk, I will introduce you to key data science concepts and illustrate how to use them in making robust decisions at scale. This talk leverages established principles from statistics, information theory, economics, and machine learning, to supply your team with a shared vernacular and evaluation framework. There will be math, but also practical examples of how we do it well (and occasionally badly) at Indeed.

BIO

Donal McMahon is the Group Manager for Data Platforms at Indeed. He proudly leads a team of over 300 Data Scientists, Data Engineers, Business Intelligence Analysts, Product Managers, Data Governance Analysts, and Software Engineers. He’s been “helping people get jobs” for the past four years. He estimates that if Indeed keeps growing at its current rate, we’ll employ over 50% of the world’s workforce by 2038, just before civilization collapses because of the Year 2038 Problem. Until then, though, Donal is going to use math, science and software to help millions of people make smarter, faster and geekier employment decisions.

NETWORKING RECEPTION

5:00PM @ RDS

After a long day of inspiration, enjoy plentiful food and drinks with your fellow attendees.

OFFICIAL PARTY (Sponsored by Pendo)

8:00PM @  TBA

Attendees will come back together for the official INDUSTRY party in downtown Dublin. Revelers will get a chance to connect with other product people from around the world and enjoy a few pints on our good friends at Pendo.

WEDNESDAY, MARCH 11TH Doors Open @ 8:00AM

HABITS, PRACTICES & STRATEGY FOR BUILDING VIRAL PRODUCTS

OJI UDEZUE VP OF PRODUCT AT CALENDLY

A discussion on the habits, practices and strategy for building products that are extremely viral and able to catch the attention of your target market, so you can grow your business faster.

BIO

Oji Udezue is the VP of product for Calendly where he oversees and leads all of product and user experience. He was formerly head of product for Atlassian’s communications products, and launched its first new product since their IPO: Atlassian Stride (subsequently sold to Slack). A product veteran with past roles at Microsoft, Bridgewater Associates and his own startup, InterMingl; Oji is passionate about bringing new unique and scalable products and ideas into the world. He mentors startups with a focus on companies with diverse founders, and drives startup investments in Africa as a passion project. As a 20+ year veteran of product management, he is very visionary and thoughtful about product craft and practices that lead to building great products. His ultimate goal is productizing functional telepathy, but for now will settle for transforming how teams and the people in them collaborate, and optimize their workflows at work. Most days you can follow him on twitter @ojiudezue or find his scribblings on medium.com.

WHY XAAS BUSINESSES STRUGGLE TO ACHIEVE HIGH GROWTH & PROFIT

LAURA FAY VP RESEARCH & ADVISORY, XAAS PRODUCT MANAGEMENT AT TSIA

You’ve launched your subscription product, customers are adopting nicely, and revenue growth is healthy. But operational scale is elusive. Profitably monetizing the value proposition is the very reason businesses exist, so why are so many subscription businesses struggling to achieve both high growth AND profit? This session reveals TSIA’s research on the XaaS business model that you’ll want to design for to ensure longer term viability.

BIO

Laura Fay is passionate about the business of product management. She leads the XaaS Product Management Research and Advisory practice for TSIA, where her team researches what practices actually deliver highly monetizable value propositions in the subscription economy. Laura is a technology industry veteran who has contributed to the growth of large well-established enterprises and a number of early stage high growth startups, including Good Technology (acquired by Blackberry), Sendia (acquired by Salesforce), ShareData (acquired by E*TRADE), Lotus Development (acquired by IBM) and Retix (co-founder. IPO).

ROADMAP POISON: WHAT’S GETTING IN YOUR WAY?

HANNAH CHAPLIN DIRECTOR OF PRODUCT AT PENDO

Your product roadmap is one of the most important artifacts for keeping your team aligned with regard to deadlines and priorities. Unfortunately, a number of problems can plague even the most well-organized and maintained roadmap. And these issues tend to sneak up on you and your team, meaning you need to be diligent in keeping an eye out for these potential pitfalls. So, what forms do these “roadmap poisons” typically take, and are there any antidotes? In this talk, Hannah digs into this — and shares ways that product people can prevent these poisons.

BIO

HOW TO MAKE PRODUCT & TECH STRATEGY COMPELLING FOR YOUR ORGANISATION

TANYA CORDREY FORMER CHIEF DIGITAL OFFICER OF GUARDIAN MEDIA

Product and Engineering teams often try and engage their organisations with well-recognised frameworks and approaches. But different firms often need different forms of engagement. And this needs to start with your strategy. This talk will outline why product strategy is important and how to recognise the best approaches to engage many types of organisations.

BIO

Tanya is the former Chief Digital Officer at Guardian News & Media, where she sat on the exec team with responsibility for Engineering, Product, Data & Growth. Today she works with both large corporates and innovative start-ups on strategy, product and technology. Tanya sits on the boards of several companies and runs Europe for technology consultants AKF partners.

“UNCONFERENCE”-STYLE SMALL GROUP DISCUSSIONS
Attendees who wish to dive deeper on specific topics can do so here, where small groups form and dig in on various topics. Attendees can even offer to recommend and lead sessions — as well as vote, in advance, on the topics they wish to see discussed. Sessions take place both before and after lunch.

TECH DEMOS
The tech stack for product people has grown exponentially over the past few years. So for each workflow problem you are looking to solve, there is a bevy of options available, not excluding sticking several options together using API tools. INDUSTRY Tech Demos will help you make sense of what’s on offer and how you can employ these products to make your life easier.

NETWORKING RECEPTION

3:00PM @ RDS

After a long day of inspiration, enjoy plentiful food and drinks with your fellow attendees.