Agenda 2018 - Industry

Agenda 2018

2018 AGENDA

THE 2019 AGENDA WILL BE RELEASED IN THE COMING MONTHS. IN THE MEANTIME, SEE THE AGENDA FROM 2018 BELOW.

Monday Morning, April 23rd @ 8:00 AM
WORKSHOP (ALL ACCESS HOLDERS ONLY)

Screen Shot 2017-11-23 at 9.03.24 AM

Arrive early to join other All Access ticket holders in this challenging 4-hour workshop with Jobs-to-be-Done co-architect, Bob Moesta.

The Jobs-to-be-Done framework is a tool for evaluating the circumstances that arise in customers’ lives. Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do.

In this Workshop, you will:

  • Learn how to conduct live customer interviews
  • Get new techniques for unearthing the deep insights that most companies never bother to dig up
  • Be able to put everything you learned into immediate use

Monday Afternoon, April 23rd @ 1:00 PM
BUILD

PRODUCT STRATEGY WHEN SCALING A COMPANY
Des Traynor, Intercom

A good idea can carry a company through one cycle of tech innovation but building a company that lasts and thrives in a fast-growth environment is another thing entirely. In this talk, Des will outline how innovators should be thinking about building a product when scaling a company.

PRODUCT GAMBITS: HOW TO PLAY TO YOUR ADVANTAGE WHEN BUILDING A NEW PRODUCT
Rohini Pandhi, Square

Just like a game of chess, getting to product-market fit takes a series of strategic steps and focused execution (along with a little bit of luck). In this session, Rohini will share best practices for iterating on your product, eliminating tempting distractions, and building value that resonates with your customers.

THINK BIG, START SMALL: THE ART OF BUILDING IMPACTFUL PRODUCTS
Deborah Clarke, Cartrawler

Big ideas are the fuel behind the fire but not enough to strike a match. In order to actually execute, it’s critical to get more detailed and focus on specifics. In this talk, Deb will share her perspectives on why starting small can actually end up making a big impact for your product.

BUILDING PRODUCTS THAT PEOPLE LOVE, WANT, AND NEED
Giacomo “Peldi” Guilizzoni, Balsamiq

In this fireside chat, we’ll dig in with Peldi on the differences between building product… and building products that people actually love, want, and need.

Monday Evening, April 23rd @ 5:00 PM
NETWORKING RECEPTION

Monday Night, April 23rd @ 8:00 PM
OFFICIAL MEETUP

Tuesday Morning, April 24th @ 9:00 AM
LAUNCH

DEMAND-SIDE INNOVATION
Bob Moesta, Re-Wired Group

In this fireside chat, we explore a concept that asserts that there is an oversupply of innovation and technology and that consumers simply don’t know how to fit all of it into their lives. But by focusing on the jobs-to-be-done that consumers have, we can create better products and entirely new business models.

THE MOST TOXIC CONCEPT IN PRODUCT
Elizabeth Ayer, Redgate Software

We can all see a brighter future in Lean, Jobs-to-be-Done, and techniques to focus on real value and feedback loops above pumping out new capabilities. Yet many times, these efforts get dragged back to the irresistible concept of a ‘feature.’ What is it that makes features so appealing, compared to problems or outcomes?

8 WAYS BEHAVIOURAL ECONOMICS CAN HELP YOU CREATE BETTER PRODUCTS
Glen Holmes, Workday

Why does a bottle of Chateauneuf-du-Pape cost 3 times as much as a bottle of Cotes Du Rhone Village? Glen will be discussing insights into why people make decisions, what motivates them and looking at how we can leverage this thinking in order to build better, more engaging, products for our users.

Purpose, not PRD
Jen Dante, Netflix

A product manager’s job is to get everyone aligned around what needs to be accomplished — and create a plan to make it happen. Yet, it’s actually impossible to lay out *every* single requirement. In this talk, Jen discusses how teams can create product with purpose… even without every single requirement.

Tuesday Afternoon, April 24th @ 1:00 PM
SCALE

BUILDING A PRODUCT STRATEGY FROM THE GROUND UP
Aurelie De Sainte Preuve, Seenit

What happens when a company grows… and the products expand? As a product leader, what are you to do when you’re faced with creating a product strategy from scratch? In this talk, Aurelie shares tips, tricks, and general advice on defining a product strategy from the ground up.

SUBSCRIPTION OPTIMIZATION FROM THE TRENCHES
Antoine Sakho, busuu

Multiplying app revenue by understanding the subscription equation, with case studies of experiments which both succeeded and failed.

IF GOD WERE AN APP
John Vars, Varo Money

Did you know that early renaissance philosophy has more to do with product management than you might think? In this talk, John will recall how four overarching themes taught to him in college philosophy classes actually extend into product management — and how the implementation of those themes can make the products and apps that we build almost “God-like.”

HOW WE WORK AT BASECAMP
Ryan Singer, Basecamp

Ryan will step through the specific tools and practices that Basecamp uses to consistently hit deadlines and ship major improvements to their massive customer base. The talk will cover how Basecamp’s teams define projects, track uncertainty, stay focused, and handle difficult decisions along the way.

Tuesday Evening, April 24th @ 4:00 PM
NETWORKING RECEPTION

HIGHLIGHTS FROM 2018

PRODUCT STRATEGY WHEN SCALING A COMPANY
Des Traynor, Intercom

HOW WE WORK AT BASECAMP
Ryan Singer, Basecamp

BUILDING PRODUCTS THAT PEOPLE LOVE, WANT, AND NEED
Peldi, Balsamiq

THE ART OF BUILDING IMPACTFUL PRODUCTS

Deborah Clarke, Cartrawler

DEMAND SIDE INNOVATION
Bob Moesta, Re-Wired Group

BUILDING A PRODUCT STRATEGY FROM THE GROUND UP
Aurelie De Sainte Preuve

PURPOSE, NOT PRD
Jen Dante, Google

IF GOD WERE AN APP
John Vars, Varo Money